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April 01, 2003
Ford site live
I see that the Ford.co.uk site has finally gone live. In Berlin, I worked with eye square on the usability testing of this site (and another Ford site that hasn't gone live with its new design.)
Although the site looks pretty straightforward, we did a ton of usability testing, including a lot of quantative data gathering that I had never done before, even some eye tracking studies and interesting brand perception analysis. It was great to have a client that was really into usability testing, and watching and learning from users. The worst part of it was the several days stuck in a rented office in London above a reeking burger joint.
I can't really see the damn thing, though, because it consistently crashes my (poor old) Mac OS9 IE 5.1 browser. How do you even build a site that crashes a popular browser in 2003?
Posted by Andrew at April 1, 2003 10:06 AM